Hello

I turn brand stories into growth engines. I build influencer campaigns that convert.

Product Marketing & Growth

I'm Lib

15+

Brands Managed

3

Campaigns Scaled

6

Years in Product & Growth

Img

Influencer Marketing

Paid Media

Go-to-Market Strategy

Campaign Management

Performance Marketing

Content Strategy

Brand Partnerships

A/B Testing

Influencer Marketing

Paid Media

Go-to-Market Strategy

Campaign Management

Performance Marketing

Content Strategy

Brand Partnerships

A/B Testing

Creator Economy

TikTok Marketing

Social Media Strategy

CAC Optimization

ROAS

MarTech

CRM

Growth Hacking

Creator Economy

TikTok Marketing

Social Media Strategy

CAC Optimization

ROAS

MarTech

CRM

Growth Hacking

Product Launch

Market Validation

Audience Research

Conversion Optimization

KOL/KOC Strategy

Budget Allocation

Data Analytics

Automation

Product Launch

Market Validation

Audience Research

Conversion Optimization

KOL/KOC Strategy

Budget Allocation

Data Analytics

Automation

Product Launch

Market Validation

Audience Research

Conversion Optimization

KOL/KOC Strategy

Budget Allocation

Data Analytics

Automation

Product Launch

Market Validation

Audience Research

Conversion Optimization

KOL/KOC Strategy

Budget Allocation

Data Analytics

Automation

ABOUT ME

Libin Fan

Product Marketing & Growth Strategy

Libin Fan - Product Growth and Paid Media Strategist

I drive growth through strategic influencer campaigns, paid media optimization, and data-driven go-to-market execution. From scaling brand awareness to optimizing CAC and ROAS, I build marketing systems that deliver measurable results across e-commerce and SaaS markets.

Name:

Libin Fan

Location:

Springdale, AR

Strength:

Influencer Campaign Strategy, Paid Media Management, Go-to-Market Execution, Performance Marketing, Marketing Automation

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Mocup

SERVICES

What I Do

I help brands grow through three core pillars of product marketing.

Influencer
Marketing

Brand partnerships, creator management, KOL/KOC strategy, and end-to-end campaign orchestration that drives authentic engagement and conversions.

See campaign

Paid Media
& Growth

Performance marketing, paid social campaigns, budget optimization, and ROAS tracking to scale acquisition channels efficiently.

See project

Product
Marketing

Go-to-market strategy, product positioning, launch planning, and market validation to bring products from zero to traction.

See campaign

PORTFOLIO

Selected Work

I drive growth through data-driven campaigns, influencer strategy, and go-to-market execution that delivers measurable results.

View All
link
PlotJoys Go-to-Market Campaign

Product Marketing & GTM Strategy

link
Duet Influencer Campaign

Influencer Marketing & Campaign Optimization

link
Intelligent Social Growth Engine - Performance marketing automation dashboard
Intelligent Social Growth Engine

Growth Engineering

link
Brand Portal - Influencer marketing dashboard for campaign management
The Brand Portal

Influencer Marketing Dashboard

link
Bioby AI - Startup product marketing and brand strategy
Bioby AI

Startup Product Marketing & Brand Strategy

link
AI-Powered Marketing Automation Tool
AI Marketing Agent

AI-Powered Marketing Automation Tool

link
Mango Try - Product-led e-commerce growth
Mango Try

Product-Led E-Commerce Growth

link
Online Learning Platform - User research and conversion optimization
Online Learning Platform

User Research & Conversion Optimization

link
Campus Experience - Behavioral research for product insights
Campus Experience

Behavioral Research for Product Insights

CONTACT

Contact Now

Let's make something fun together.

Working with Libin was an absolute pleasure! One of the best coworkers I've had the pleasure of working with in FleishmanHillard!

Yezi Hu Senior Account Executive

From concept to launch, Libin delivered high-quality work. Her ability to translate our brand goals into specific design details was exactly what we needed.

Jason Li CEO&Founder