Influencer Marketing
Paid Media
Go-to-Market Strategy
Campaign Management
Performance Marketing
Content Strategy
Brand Partnerships
A/B Testing
Influencer Marketing
Paid Media
Go-to-Market Strategy
Campaign Management
Performance Marketing
Content Strategy
Brand Partnerships
A/B Testing
Creator Economy
TikTok Marketing
Social Media Strategy
CAC Optimization
ROAS
MarTech
CRM
Growth Hacking
Creator Economy
TikTok Marketing
Social Media Strategy
CAC Optimization
ROAS
MarTech
CRM
Growth Hacking
Product Launch
Market Validation
Audience Research
Conversion Optimization
KOL/KOC Strategy
Budget Allocation
Data Analytics
Automation
Product Launch
Market Validation
Audience Research
Conversion Optimization
KOL/KOC Strategy
Budget Allocation
Data Analytics
Automation
Product Launch
Market Validation
Audience Research
Conversion Optimization
KOL/KOC Strategy
Budget Allocation
Data Analytics
Automation
Product Launch
Market Validation
Audience Research
Conversion Optimization
KOL/KOC Strategy
Budget Allocation
Data Analytics
Automation
ABOUT ME
Libin Fan
Product Marketing & Growth Strategy
I drive growth through strategic influencer campaigns, paid media optimization, and data-driven go-to-market execution. From scaling brand awareness to optimizing CAC and ROAS, I build marketing systems that deliver measurable results across e-commerce and SaaS markets.
Libin Fan
Springdale, AR
Influencer Campaign Strategy, Paid Media Management, Go-to-Market Execution, Performance Marketing, Marketing Automation
SERVICES
What I Do
I help brands grow through three core pillars of product marketing.
01
Influencer Marketing
Brand partnerships, creator management, KOL/KOC strategy, and end-to-end campaign orchestration that drives authentic engagement and conversions.
- Creator Selection & Briefing
- KOL/KOC Strategy
- Campaign Orchestration
02
Paid Media & Growth
Performance marketing, paid social campaigns, budget optimization, and ROAS tracking to scale acquisition channels efficiently.
- Paid Social & SEM
- Budget & ROAS Optimization
- Performance Analytics
03
Product Marketing
Go-to-market strategy, product positioning, launch planning, and market validation to bring products from zero to traction.
- Go-to-Market Strategy
- Product Positioning
- Launch Planning
PORTFOLIO
Selected Work
I drive growth through data-driven campaigns, influencer strategy, and go-to-market execution that delivers measurable results.
CONTACT
Contact Now
Let's make something fun together.