Bioby.ai
Brand Identity & Web Development
Project Length
Ongoing
Startup Project
Client
Bioby.ai
SaaS Startup
My Role
Product Lead
Brand & Design
Tools
Figma
Photoshop, Canva
Project Overview
I had the exciting opportunity to work closely with the founding team of Bioby.ai to shape the platform from the ground up. Bioby.ai is a SaaS startup providing database and CRM tools built to streamline influencer-brand collaborations, with a focus on simplifying outreach, managing deals, and ensuring secure, transparent payments.
In this project, I led the design of the company's visual identity, including the logo design and the public-facing website. This work established the foundation for Bioby.ai's brand presence and set the stage for future internal SaaS platform design.
Design Skills
- Logo Design
- Brand Identity
- Website Design
- UI/UX Design
Goal
Create a strong visual identity to establish credibility in the competitive influencer marketing space. The project involved designing a distinctive logo and a modern, conversion-focused website that clearly communicates Bioby.ai's value proposition to both creators and brands.
Discover
Project Challenge
Bioby.ai needed a strong visual identity to establish credibility in the competitive influencer marketing space. The project involved two main components:
- Logo Design: Creating a distinctive logo that represents the brand's mission of connecting creators and brands
- Website Design: Designing a modern, conversion-focused website that clearly communicates Bioby.ai's value proposition to both creators and brands
These foundational design elements would not only serve the public website but also inform the design direction for the internal SaaS platform that would follow.
Define
Logo Design
The logo design process began with understanding Bioby.ai's core mission: to create meaningful connections between creators and brands. I explored various concepts that would communicate partnership, collaboration, and the dynamic nature of influencer marketing.
The final logo features two stylized bird silhouettes facing each other—one in black, one in white—creating a balanced, symmetrical composition. This design symbolizes the two-sided marketplace that Bioby.ai facilitates, where creators and brands come together in partnership. The birds represent freedom, creativity, and the ability to soar, while their facing orientation emphasizes connection and collaboration.
Design Considerations
- Versatility: Works across various applications—from website headers to social media profiles
- Scalability: Simple, geometric forms ensure clarity at any size
- Memorability: Distinctive bird motif creates a memorable brand symbol
- Balance: Symmetrical design conveys harmony and partnership
The Bioby.ai logo design featuring two complementary bird silhouettes
Develop
Website Design
The website design needed to serve multiple audiences: creators looking for brand partnerships and brands seeking the right creators for their campaigns. The design emphasizes clarity, trust, and ease of use.
Website mockups showcasing the complete design system
Key Design Features
- Hero Section: Clear value proposition with prominent call-to-action buttons
- Feature Pages: Dedicated pages for Email, Order Management, Client Management, and Payment features
- Service Pages: Separate sections for Creators and Brands, each tailored to their specific needs
- Visual Consistency: Cohesive design system using a vibrant green accent color for interactive elements
- Trust Building: Partner logos and testimonials to establish credibility
Design System
- Color Palette: White backgrounds, gray/black text, and a bright green for CTAs and highlights
- Typography: Clean, readable fonts that maintain professionalism while feeling approachable
- Layout: Consistent grid system with clear visual hierarchy
- Components: Reusable UI components that maintain consistency across all pages
Deliver
Design Process
The design process involved close collaboration with stakeholders to ensure the visual identity accurately represented Bioby.ai's mission and values. Key steps included:
Discovery
Understanding the brand positioning, target audiences, and competitive landscape
Concept Development
Exploring multiple logo concepts and website layout options
Iteration
Refining designs based on feedback from founders and key stakeholders
Implementation
Creating final assets and design specifications for development
Future Work
This project established the foundation for Bioby.ai's visual identity. The next phase involves designing the internal SaaS platform, which will extend the design system created for the website into a comprehensive CRM interface that supports the day-to-day workflows of creators and brands.
Takeaways
Leading the design of Bioby.ai's brand identity and website was an exciting challenge that required balancing multiple stakeholder needs while creating a cohesive visual system. The logo and website design not only established the company's public presence but also set the design direction for future product development. This project reinforced the importance of creating a strong foundation—both visually and strategically—that can scale as the company grows.