Media Production · News Broadcasting
Media Lab
TV News Production
Building and running an All-Media Studio from scratch at Guangxi Minzu University — producing campus TV news, video packages, and broadcast content.
Timeline
2014 — 2019
~5 years
Organization
Guangxi Minzu University
China
My Role
Media Lab Manager
Studio Founder
Output
TV News & Video
Broadcast & Digital
Live Feed
The News Wall
Campus TV news segments produced during my time as Media Lab Manager.
Background
This studio is my baby. I built the All-Media Studio at Guangxi Minzu University from absolute zero — no equipment, no team, no workflow. I wrote the proposal, secured the budget, selected every piece of hardware, and designed the entire production pipeline from day one.
Over nearly 5 years, I wore every hat a founder would: recruiting and training a team of 30+ staff and student volunteers, mentoring them from camera-shy beginners into confident on-screen anchors and field reporters. I built the hiring pipeline, conducted interviews, and managed team performance — the same 0-to-1 muscle I later carried into startup and marketing work.
Beyond production, I acted as the studio's external face — partnering with local TV stations, newspapers, and corporate sponsors to co-produce content and expand distribution. Every collaboration was a pitch: identifying mutual value, negotiating terms, and delivering results. It was marketing before I knew to call it that.
0 → 1 Builder
Wrote the founding proposal, secured budget, purchased all equipment, and designed the studio layout and production SOPs from scratch.
Team & Talent
Recruited 30+ staff and student volunteers, built hiring pipelines, mentored beginners into skilled anchors, reporters, and editors.
Partnerships
Pitched and closed collaborations with local TV stations, newspapers, and corporate sponsors to co-produce and distribute content.
Development
What started as an empty room grew into a fully operational newsroom. Here's how I scaled the studio year by year — from first broadcast to commercial partnerships.
Year 1 — Build the Foundation
Secured university funding, purchased cameras, lighting, and editing equipment. Designed the studio space and wrote the first production SOPs. Recruited the founding team of 8 student volunteers.
Year 2 — Launch Weekly Campus News
Launched the first weekly campus news program — scripting, shooting, editing, and publishing every episode on a tight 7-day cycle. Established the rhythm that the team would maintain for years.
Year 3 — Scale the Team
Grew the team to 30+ members across anchoring, field reporting, camera, editing, and post-production roles. Built a structured hiring pipeline with interviews and training programs for each semester's new recruits.
Year 4 — Go External
Signed a partnership with a professional media outlet for content co-production. Landed commercial projects — producing promotional videos for 4 companies, turning the lab into a revenue-generating operation.
Year 5 — Mature & Sustain
Systematized every workflow so the studio could run independently. Handed off a fully operational newsroom with documented processes, trained leadership, and ongoing partnerships.
Results
5
Years Running
30+
Team Members Trained
4
Corporate Promo Films
Weekly
Campus News Episodes
Professional Media Partnership
Signed a formal collaboration with a licensed media outlet, co-producing content that met professional broadcast standards and expanded the university's reach beyond campus.
Commercial Video Production
Produced promotional videos for 4 external companies — pitching concepts, directing shoots, and delivering finished edits. Turned an academic lab into a client-facing production house.
Weekly News Program
Maintained a consistent weekly campus news program — covering university events, academic milestones, and student stories — with full end-to-end production every single week.