With a robust academic foundation in Sociology, Journalism, and Communication, I bring a rigorous, research-first approach to tech. I combine this with hard skills in Data Analysis and Engineering, allowing me to translate abstract user needs into concrete product requirements and high-performing marketing campaigns.
Education
2025
UX Design Certificate
Cornell University
Expected 2026
PhD in Sociology (Human Behavior & Data Analytics)
University at Albany, SUNY
2022
MA in Women's & Gender Studies
University at Albany, SUNY
2014
MA in Communication
Hong Kong Baptist University
2012
BA in Business Administration
Shanghai International Studies University
Areas of Expertise
Quantitative & Qualitative Research: Applying academic rigor to user research, market segmentation, and trend analysis.
Performance Marketing & Paid Social: Designing high-ROI acquisition campaigns across social platforms, utilizing data modeling to optimize spend and conversion rates.
Data-Driven Storytelling: Combining journalistic narrative skills with data visualization (R/ggplot2) to craft compelling product messages.
Strategic Product Development: Managing the full product lifecycle from ideation to launch, ensuring alignment between user intent and business goals.
Top Skills
Data Analysis, Digital Marketing, User Research, Product Management, Growth Strategies
